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Google Analytics vs. Overtracking

Why you should migrate to Overtracking if you mind the privacy of your data #

Google Analytics collects a lot of personal data about website visitors, including their IP addresses, device IDs, and browsing activity. This data can be used to track individuals across different websites and build a detailed profile of their online activity. This raises significant privacy concerns, especially for users in the European Union, where the General Data Protection Regulation (GDPR) strictly regulates the collection and use of personal data.

Google Analytics is not General Data Protection Regulation (GDPR)-compliant by default, which means that websites that use Google Analytics in the European Union may be violating the GDPR. To address these concerns, Google has introduced a new “consent mode” that allows website owners to collect data from visitors without their consent. However, this mode has been criticized by privacy experts, who argue that it does not go far enough to protect user privacy.

Other lawmakers around the world have recognized the seriousness of the situation and have enacted a number of personal data and privacy regulations, such as the California Consumer Privacy Act (CCPA) in the United States and the Privacy and Electronic Communications Regulations (PECR) in the United Kingdom.

Overtracking is a Google Analytics alternative whose data processing is exclusively done on servers and cloud infrastructure owned and operated by European providers. This ensures that all website data is protected by the European Union’s stringent data privacy regulations.When using Overtracking, you don’t have to worry about Schrems II invalidating the EU-US Privacy Shield because your website data never leaves the EU.

When you use Overtracking, you retain full ownership and control of your website data. Your data is stored on our servers in the cloud, but you have complete access to it at all times. We do not share your data with any third parties, including advertising companies. We also do not mine your data for personal or behavioral trends, and we do not monetize your data in any way.

Overall, Overtracking’s privacy policy is more privacy-friendly than Google Analytics’ one. Overtracking collects less data, does not share or sell data with third parties, and retains data for a shorter period of time. Additionally, Overtracking’s privacy policy is way easier to understand.

Ease of use and features comparative #

Google Analytics is a very powerful tool that hardly anyone can take advantage of due to the complexity of its use. Being so difficult to understand and manage, users use only some basic functionalities, yet they are presented in unclear interfaces and dashboards and, in many cases, they end up being difficult to understand. 

What is the use of using a tool that you don’t know how to handle?

Overtracking emerges as an ‘easy to use’ alternative to the problems that Analytics presents. It has been developed with a clean and intuitive interface designed to be easy to navigate, even for users who are not familiar with website tracking software. All important features are clearly labeled and the menus are easy to understand. The reports are clear and easy to understand to help you identify trends and optimize marketing strategies.

Of course, we are not saying  there are not some cases where Google Analytics may be a better option. For example, if you already are an expert specialized GA and you are used to the wide range of reports and customization options, Google Analytics may be a better fit. However, you must not forget that your data may be being sold to other companies.

Summing up why Overtracking is a better option #

  • Ease of use: Overtracking is much easier to use than Google Analytics. The interface is simple and intuitive, and the reports are easy to understand.
  • Privacy: Overtracking is more privacy-friendly than Google Analytics. It collects less data, does not share data with third parties, and retains data for a shorter period of time.
  • Cost: Although Google Analytics offers its services for free, they are of no use if you are not able to understand or use them. Overtracking has a free plan that is sufficient for most small businesses and other really affordable plans for bigger businesses.

This is what we have developed for you: the easy-to-use, affordable, and powerful analytics platform that you can safely master.

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