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Fathom vs. Overtracking

What are the main differences? #

Fathom Analytics is a privacy-focused analytics tool that is similar to Plausible. It complies with GDPR, CCPA, PECR, and other privacy regulations, just like Overtracking. In addition, at the privacy policy level, Both Fathom and Overtracking give you ownership of your data and let you delete it whenever you want.

Fathom is similar to Overtracking’s Zero-cookies mode, which installs a lightweight script that won’t slow down your website or hurt your PageSpeed score.

Neither tool requires users to accept a cookie policy, as they both use pingbacks to collect traffic data without storing any personal information on the user’s browser. The main differences between the two tools are their features and pricing, which we will explore in more detail.

The fundamental differences between the two tools are found both in the functions and in the price, so we are going to analyze it more in depth.

What functions do you need? #

At the functionality level, both tools have easy-to-understand dashboards that show traffic metrics (pageviews, visitors, devices, browsers, countries…), customizable goals, and UTMs. The only difference between Fathom and Overtracking’s zero-cookies mode is the interface. Both are clean and clear, so you should take a look and try both to decide for yourself which one you like best.

The differences are found between Fathom and the Advanced mode of Overtracking. This mode does use cookies but at the compliance level it is adapted to the same regulations (RGPD, CCPA, PECR…). The use of cookies in this mode allows Overtracking to offer you a much more powerful tool with features such as heatmaps and session recordings. These features can be used to carry out a more detailed analysis of the behavior of your users and implement improvements at the UX, UI and CRO. Fathom does not have any of these features, so at this level it is a less powerful and simpler tool.

Ok, they are quite similar. What about the price? #

Fathom does not have a free plan, while Overtracking does. It also does not have a reduced-price plan, like Overtracking’s 50,000 Page Views for €6.95 one. So, if you are an individual user and you are starting out or have a limited budget, Overtracking is going to be a better option.

From here, the prices per pageview are equalized on both platforms and both have custom plans in case you need something more powerful than the preset options. At this point, the ideal thing would be to review the plans and see which one best suits you, or which custom budget convinces you the most. All of this is as long as you are interested in the zero-cookies plan. If you want heat maps and session recordings, Overtracking is your only option. Also, taking into account that for the same price you have more features, the quality-to-price ratio is better for you with Overtracking.

In conclusion #

Fathom Analytics and Overtracking are two web analytics tools that focus on privacy and regulatory compliance. Both offer an easy-to-understand dashboard with basic traffic metrics. However, Fathom does not have heatmaps or session recordings, which are more advanced features that only Overtracking offers.

In terms of pricing, Fathom does not have a free plan, while Overtracking does. Fathom also does not have a low-cost payment plan like Overtracking’s 50,000 Page Views for \$6.95 plan. Therefore, Overtracking is the best option for individual users and businesses with limited budgets.

Overall, Overtracking is a more powerful and comprehensive tool than Fathom Analytics for a similar or lower price. If you are looking for a tool that offers you more features, Overtracking is the best option.

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