Sessions: sessions measure the number of times users have accessed a website during a period (day, week, month…). That is, how many visits a website has had. For example, if during the day only one user has accessed your website, he has done so twice and each time he has visited three pages, the data that will appear reflected will be: 1 visitor, 2 sessions, and 6 pageviews. Sessions are a good metric to analyze engagement.
Pageviews: indicates the number of times a page has been loaded in a browser. That is, how many times a page has been viewed (and reviewed) by users. This is an excellent metric to analyze the ‘popularity’ of your website but it doesn’t give many clues about how users interact with your site.
Visitors: A visitor is a unique user who accesses the website. It is a metric that is used to know the number of people who access your website and the time they spend on it.
Pages: Each page corresponds to a URL on your website. This data shows what content is the most visited by users.
Referrers: in referrers, you can see which other websites send traffic to yours. For example, if a newspaper has talked about your company in an article and linked to your website, you can see how many people have reached your page through that link.
Countries: This metric shows you which countries the users browsing your site are in.
Operating systems: indicates which operating systems are used by users who visit your domain (IOS, Android…).
Devices: what devices they use (computer, mobile or tablet). This information will help you determine which device is most interesting for you to focus your user experience improvement efforts and develop CRO strategies.
Browsers: shows the number of users who visit and land on your website using the different search engines (Google Chrome, Safari, Firefox…).
UTMs: UTMs are a very good metric for analyzing the performance of marketing campaigns. UTMs track traffic that comes from different sources (email campaigns, social media posts, paid ads…)
Screen Resolutions: shows which screen resolution is most used by users (1920×1080, 393×873, 1366×873…)
Browser Languages: indicates what language users who land on your website use in their search engines.
Goals: goals or objectives measure specific actions you want users who visit your website to perform. For example, subscribing to the newsletter or making a purchase. Unlike the rest, you have to configure them manually. For more information about this visit ‘Goals’.